Southeast Asia becomes the next target of Mahindra & Mahindra

Saturday 17 December 2011, 12:16 PM by

After tremendous success in the Indian soil, Mahindra & Mahindra is all set to establish its assembly plant in Southeast Asia. The company has attained huge success in the country by offering its pick-ups, commercial vehicles, utility vehicles, passenger cars and two wheelers. The Indian company has already three assembly plants in the United States and one plant in the United Kingdom. With the Logan, the company made its entry in the passenger car segment in 2007 and since then, it has been producing affordable yet powerful vehicles. The auto maker has already disclosed in the Auto Expo 2008 that it is following an aggressive expansion plan. Its decision to set up base in Southeast Asia is considered as a part of this plan.

For the automotive business, the company is exploring Indonesia and Thailand. Mahindra & Mahindra expects to attain higher sales revenue by selling its tractors across Thailand, Malaysia and Myanmar, which are prime agriculture based countries. M&M Chief executive, international operations, automotive & farm equipment sectors, Pravin Shah said that the Southeast Asian markets are important for the growth of the company. He disclosed that at present the company is in talks with several parities to make the expansion possible.

Mahindra & Mahindra would be offering Ssangyong SUVs, pick-ups and tractors in Southeast Asia. Additionally, some products from the Chinese tractor joint ventures Jiangling & Yeuda Tractors will also be offered. As per company reports, the new plant will become fully operational in next couple of years. With this expansion, the company expects to strengthen its international presence.

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