Small Cars in India vs. Big Auto Makers

Monday 17 November 2008, 00:00 AM by Satish

Big auto makers such as General Motors, Ford, Chrysler have experienced tough times back home. They are looking at developing markets to boost their sales and keep their head above water. The Indian auto market is one of the promising markets for nearly all the auto makers. General Motors, Hyundai, Ford, Nissan, Renault, etc. are planning to launch small cars in India to capture a larger market share. Bajaj-Renault Nissan is also planning an ultra-cheap car for the Indian car market that will compete with Tata’s Nano.

Auto makers are also coming out with Made-in-India tags for their cars. Maruti is going to launch its Maruti A-Star in India around 18-19 November. India is also becoming the manufacturing hub for small cars for nearly every major auto maker. The annual passenger car exports have increased five folds in past five years. Hyundai is the second largest car manufacturer in India and the largest exporters of small cars from the country. On the other hand, Maruti is the largest car manufacturer and also exports its small cars around the globe that are sold be Suzuki under its brand name. Tata Motors is planning to launch the world’s cheapest car, Tata Nano, in early 2009. It will initially cater to the domestic demands but will also export the same to other countries across the globe.

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