Skoda Auto is planning to open 10 boutique showrooms in India by the end of 2010. Skoda Auo India inaugurated its first “Boutique Showroom” last week at Arshia Motors, Connought Place, New Delhi. It plans to open more outlets in metro and A-class cities of India like Mumbai, Pune, Bangalore, Hyderabad, Chennai, Kolkata and more. The company is still scouting for suitable locations across the country for its exclusive “Boutiques” which will be based on “design concept which is a unique blend of lifestyle and contemporary ambience bringing the customer closer to our brand,” stated the company official.
“The opening of the first Skoda Boutique showroom by Arshia Motors heralds the beginning of experiential automotive retail in India. Our new boutique showroom concept echoes Skoda’s philosophy to provide not just quality cars but also a sophisticated quality ownership experience to our customers. Keeping in mind the busy lifestyle of today’s customer the boutique showroom has ‘Customer touch points’ incorporated at every stage which save their valuable time. We will target to open 10 boutique showrooms in 5 Tier-I cities across India by the end of December 2010,” said Ashutosh Dixit, ŠkodaAuto India Senior General Manager (Sales And Network Development).
One of the best features of these boutique showrooms will be that Skoda customers will be able to sneak preview the upcoming car models from the company and will not have to wait for the Auto Shows. These “Boutique Showrooms” also display T-Shirts, kit cars, fashion and car accessories.