Skoda Auto India Private limited, a fully owned subsidiary of Skoda Auto, is providing 100 per cent finance for its vehicle Rapid, whereby no down payment would be required and interest rates will be quite low. This new scheme started by Skoda Finance would cover the entire ex-showroom price of the Rapid and will be available across all Skoda outlets. This limited period offer is available from April 8 to 18, 2013. In the previous month, the Rapid EMI holiday offer generated tremendous response, which has made the company to extend this offer till the end of April.
Covering the entire ex-showroom amount and not demanding any down payment has made it very tempting for customers to own the Skoda Rapid now. Only registration, octroi and the first EMI payment are adequate to drive out with the car. Expressing his views in the various offers, Kamal Basu, Marketing Head for Skoda Auto India said, “Continuing with our strategy of keeping consumer interests at the forefront, we have introduced innovative and exciting schemes in the recent past. Our latest offer on Skoda Rapid covers 100 per cent of the ex-showroom loan amount which in itself is significant and makes the buying experience easy and convenient. We are also extending the Rapid EMI Holiday offer for an additional month owing to the great response from the customers.”
Through the Rapid EMI holiday offer, customers have the option to take the Skoda Rapid and make EMI payments a year after purchase. Unique repayment options have been introduced to collect the EMI by Skoda Finance, which is a division of Volkswagen Finance Private Limited. This has been seen in a new TV advertising campaign, which targets the urban youth who need to pay an EMI of Rs. 8999 in order to get this car.
Under the Skoda Rapid 100 per cent EMI offer, the entire amount has to be paid through equal instalments in a period of 3 years. Low interest has also been levied on the loan amount. In the current Indian automotive market, sales of all vehicles have been falling and it is hoped that schemes like this can bring back some positive customer sentiments.