Skoda India is not deterred by the ongoing credit crisis and falling sales in India. It plans to go ahead with its product launches proposed for 2009. The company aims at building long term customer confidence by focusing on quality products. It plans to launch new Skoda Laura, Superb and Yeti during the calendar year 2009. The new models of Skoda Laura and Superb will roll out from Skoda’s Aurangabad plant along with a new sports-utility vehicle, Yeti.
Skoda India aims at introducing an affordable entry level option for the Indian customers that will help the company to cater to larger customer base. Skoda and VW will jointly develop a platform and car below Fabia and Polo in terms of price. The new car will basically fall below the price band of Rs. 5 lakh that will translate into volumes for the company in the small car market.
The company also aims to localize its model Fabia which currently rolls out from the Aurangabad plant in limited volumes. It will be rolled out from the Chakan plant near Pune by mid-2009 with more local content and in higher volumes. The current localization in Fabia is 15 percent which will go up to 50 percent once the car rolls out from the Chakan plant.
