SKODA ends 2011 with Flying Colours

Friday 06 January 2012, 17:52 PM by

Maintaining its growth momentum, Skoda set yet another sales record in 2011, increasing its sales figure by 15 percent. Against 762,600 vehicles in 2010, the company sold 875,000 cars in 2011, which is its highest sales achievement. In motorsport, the year 2011 was the most successful year in company’s history. The carmaker successfully launched the new Rapid and Citigo at the same time to boost its sales.

SKODA ends 2011 with Flying Colours |
Skoda Rapid 2
Skoda Rapid 1
“This has been an important SKODA year”, was SKODA CEO Prof. Dr. Winfried Vahland’s year-end assessment. “We have made an impressive start in implementing our 2018 Growth Strategy, growing significantly and achieving a new sales record. Our production, sales, financial figures and international footprint all improved yet again,” he added. The brand’s next objective is clearly defined: ŠKODA intends to raise its worldwide sales to at least 1.5 million per year by 2018. “In 2011, the company created an excellent base for this,” says Vahland.

In every region, SKODA's sales figure for 2011 was better than the previous year. The company considers Indian market crucial for its growth strategy. In 2011, sales of SKODA increased by around 50 percent, touching 30,000 cars. Apart from the Indian market, China, Germany and Russia, proved important for the company's progress. The complete details about the sales performance of the company in India and other Individual markets will be revealed on 10th January, 2012.

As a part of its growth plan, SKODA is investing in new markets, capacities and models. One example of its strategy is SKODA’s main plant in Mladá Boleslav, which is scheduled to be expanded by mid-2012. The company would introduce a third model in its existing fleet of Octavia and Fabia, once the expansion is done. In the plant, production capacity of Octavia will increase from 800 to 1,200 units per day.

In Czech Republic’s Vrchlabí plant of SKODA, the double-clutch transmissions would be produced by the end of 2012. This plant would cater to the requirement of double-clutch transmissions for entire Volkswagen Group namely SEAT, Volkswagen, Audi and SKODA brands.

At GAZ’s plant in Nizhniy Novgorod, Russia, Volkswagen Group Rus will jointly manufacture the SKODA Yeti along with its Russian partner GAZ. For new products and production sites, 14 billion euro will be invested by both Chinese joint ventures of Volkswagen by 2016. Octavia, Fabia and Superb are already produced in China and the company will add SKODA Yeti to its portfolio by 2013.

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