Skoda Auto India Private Limited, a completely owned subsidiary of the German auto maker Volkswagen Group, has quietly adopted a new visual identity in the country. The Czech car maker’s new logo was unveiled globally a while ago.
The company new logo indicates a vision of optimism and ambitions for its future. The visual expression is designed by Hamburg based Corporate Identity / Corporate Design (CI/CD) firm- Syndicate Brand & Corporate Design AG. Skoda Auto’s logo features the same winged arrow, but now looks more sharp and futuristic. Further, the logo looks fresh and does not incorporate the ‘Skoda’ lettering any more. The chrome tipped winged arrow and has a matte black finish in the back drop.
The new visual identity underlines the fact that Skoda Auto wishes to signify their success and growth to the global audience. The Czech car maker has set ambitious goals of selling over 1.5 million vehicles annually by the end of 2018. The company has already replaced the previous logo with the new one in its media advertisements and promotional events. Further, Skoda Auto’s new website also features its reworked corporate identity.