Bartle Bogle Hegarty (BBH) India, the domestic arm of the British advertising giant, has been selected by Skoda Auto India as its new advertising agency. The firm will handle all creative communications campaigns regarding the automotive line up of the Czech manufacturer in the country now. It will take care of the car maker's corporate undertakings, new launches, and current models in its domestic portfolio, namely Fabia, Laura, Yeti, Superb, and Rapid.
British company Bartle Bogle Hegarty possesses experience of more than three decades in the advertising industry and operates from offices located in London, Singapore, Shanghai, Sao Paulo, New York and Mumbai. Backed by 900 employees, it holds the advertising accounts of prominent international names, such as Audi, Vodafone and British Airways. According to BBH, it is optimistic about the chance to work with SKODA Auto India and is hopeful that its creative prowess will help its new client march ahead.
According to Thomas Kuehl, Brand Head, SKODA Auto India and Member of Board Sales & Marketing, "Ever since its arrival in India, SKODA Auto has constantly been evolving to suit the demands of the Indian consumers. Effective communications and daily engagement with our customers is an essential requirement to enforce our corporate identity - 'Simply Clever' together with our value for money proposition. Moving ahead, we welcome BBH as our new communications and strategic partner."
Partha Sinha, Managing Partner, BBH India, commented, "SKODA is a fantastic brand and has built a great reputation in India. We are delighted to have the opportunity of taking the brand forward. We are confident that we will be able to use our strategic and creative capabilities to create communications that have the well-known BBH ingredients of Intelligence and Magic."
Kamal Basu, the chief of marketing at SKODA Auto India, said that it is essential for any brand to develop its image via incisive and effective communication strategies in the media savvy times of today. He believes that the company's collaboration with BBH will be beneficial for both parties and will be marked by remarkable advertising campaigns for its products and projects.
The need to go ahead in India and fulfil the requirements of its domestic consumers is the first target of SKODA Auto India. It has steadily worked upon developing on its brand image in order to maintain a competitive edge in the market and has faith on BBH's capabilities to come up with creative campaigns to introduce their cars in the best possible manner.
