Rise in demand for Mahindra Centuro propels auto maker to raise production

Tuesday 27 August 2013, 11:58 AM by

Mahindra Two Wheelers has enjoyed good success with the recently launched Centuro motorcycle in the Indian auto market. Now, according to sources, the company is planning to increase capacity at its production facility to match the rising demand. Along with improving its production levels, the Indian firm will also be looking to enhance the capacity at its dealerships. Reports have suggested that this step by Mahindra Two Wheelers is due to the rise in demand for the Centuro motorcycle, in particular. The Mahindra Centuro, a 110 cc bike, received bookings in excess of 30000 since it was launched in the month of July 2013.

Rise in demand for Mahindra Centuro propels auto maker to raise production | CarTrade.com
Rise in demand for Mahindra Centuro propels auto maker to raise production

Anoop Mathur, Member of Mahindra & Mahindra Group - Executive Board and President for the Two Wheeler sector, spoke about the Centuro motorcycle and its rising demand. "We have received fantastic response from customers for the Centuro, especially in today's challenging market environment. We assure them that we will meet this demand in the shortest time frame possible," he said.

In the recent media interaction, officials from the company said that it is hoping to speed up the process of manufacturing at the Pithampur plant, which is located in the state of Madhya Pradesh. By increasing production, Mahindra Two Wheeler will be looking at meeting the continuously growing demand for the Centuro. The Pithampur production facility, situated near the city of Indore, boasts of a capacity of one million units per year, which includes bikes and scooters. However, it is said that this count is much below the installed capacity of the facility. Now, seeing this gap between the installed capacity and the current output, Mahindra Two Wheelers will be looking to raise the production levels significantly with the main aim of minimising the waiting period. An official from the firm was quoted as saying, "we are working to reduce the waiting period substantially."

Currently, the average waiting period for the Centuro motorcycle is around 3 to 4 weeks, which is something the firm is hoping to reduce. Along with reducing the waiting period, Mahindra Two Wheelers will also be looking at increasing capacity through the chain for supply to bring it on the same level as the demand. Industry experts feel that this step by Mahindra Two Wheelers is important as it should capitalise on the demand, which is quite opposite to the prevalent market conditions.

The Mahindra Centuro motorcycle has been completely designed at the firm's research and development centre, which is located in Pune, Maharashtra. Launched on 1st of July, the Mahindra Centuro is equipped with a MCi-5 engine, which has been indigenously developed by the firm. Some of the main features of the new Centuro are encrypted remote flip key and an anti-theft alarm with engine immobiliser. Apart from this, the firm offers a maintenance free battery, which is covered by the warranty lasting for five years.

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