Renault India introduces StepUp bonanza this festive season to lure customers

Tuesday 10 September 2013, 12:27 PM by

So far, the auto market has been adversely affected due to low passenger car sales for the past nine months. The scope of this crisis is quite elaborate as major auto makers of the country have felt the heat in sustaining business and maintaining their profitability. So, in order to get past adversities, many companies are offering discounts or trying to come up with some other schemes that will attract reluctant customers towards their dealerships. With this, companies just hope that prospective customers will be tempted to grab this opportunity and turn up in good numbers. The scheme trend seems to head towards prominence with the approaching festive season this year. Renault India is also playing its cards to lure domestic buyers and car enthusiasts to step-up their sales in this auspicious festive season. The offer is focused towards the entire model range of the French auto major and not merely its best-seller, Duster.

Renault India introduces StepUp bonanza this festive season to lure customers |
Renault India introduces StepUp bonanza this festive season to lure customers

Renault India had announced the launch of the StepUp Bonanza to lure customers and in turn gain on its market share. Having said that, this new scheme is certainly aimed to spice-up car sales. New customers willing to buy a new car will find this scheme highly exiting and a profitable proposal. This StepUp Bonanza is a limited period offer and will last only nine days. Under the scheme, customers who wish to place their order of Renault Pulse, Scala and Duster will get a chance to upgrade to the next higher variant or win assured gifts of up to Rs. 8 crore. Also, booking Renault Pulse and Scala under this new scheme will also get few other benefits that also include a free vehicle insurance.

Revealing the details, the auto company said that this scheme will help customers who wish to drive home their dream Renault car. Highlighting the benefits, the auto maker also revealed that StepUp Bonanza also offers a wonderful chance to avail higher variants at the time of booking of Renault Pulse and Scala RXZ diesel. The scheme is quite flexible as it allows customers who choose these high end variants to buy the next top-end Renault models namely Scala RXE petrol and Duster RXL diesel, respectively, at the same quoted price. Also, customers can just pay for the lower RXL diesel variants and opt to move to the higher variants of the same model at the same original cost.

The StepUp Bonanza scheme is already getting a good response from customers. So far, about 13 customers have availed the upgrade to a higher variant by booking Renault vehicles. Referring to this newly launched scheme, Sumit Sawhney, Executive Director, Marketing & Sales, Renault India Pvt. Ltd. said, “The festive season is traditionally a highly auspicious time when it comes to buying a new car. With the Renault StepUp Bonanza, we look forward to not only offering Renault’s class-leading performance and technology to our customers, but also providing them an opportunity to move up our product range as well as enjoy a great start to the season with this one-of-a-kind scheme.” The StepUp Bonanza of Renault started on September 7, 2013 and will be valid until September 15, 2013.

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