Renault India has been one of the fastest growing brand in India. The Internet space emerging as one of the most important channels for information is frequently used by customers who are looking out to buy a new car. Across various social media platforms interested car buying customers often conduct extensive research before making the all-important purchase decision. Renault India in its endeavor to offer customers a ‘best in class digital experience’, the company has launched a new digital identity that offers a seamless experience to customers accessing the website through the mobile, tablet and desktop. The new platform is the first Renault-Nissan Alliance digital initiative.
The new digital identity makes it extremely easy for a first time user to navigate through the various sections and get a comprehensive understanding of Renault’s offerings in India. Renault aims to empower its customers with the best web experience in the Industry, and has ingeniously innovated to create an exciting new platform which is easy to use.
Renault’s new global strategy is launched first in India and shall be replicated in Renault operations across the globe, thereby clearly indicating the important role that the India operations plays in the overall growth plans of Renault.
Some of the salient features of Renault’s new digital identity are:
- A service-oriented platform on top of which websites are built which enables a seamless journey where the same data and services are available across different channels
- Single Sign On where the same authentication and profile is usable across websites, mobile apps, third-party websites. Login is also possible using social networks
- Multiple personalization schemes that adapt the content displayed to the behavior of the user on the site
- Completely hosted on the “cloud” with the main infrastructure hosted in multiple regions. Augments agility and scalability and going forward multi-CDN architecture will be setup to optimize content distribution.
Renault India Pvt. Ltd. is a fully owned subsidiary of Renault S.A.S., France and currently offers five models in the Indian market – the premium sedan Fluence, the luxury SUV Koleos, the premium compact car, Pulse, the SUV, Duster and the premium sedan, Scala. Renault cars are manufactured in the manufacturing facility located in Oragadam, Chennai, with a capacity of 480,000 units per annum. Currently, Renault India also has a widespread presence of more than 157 dealer outlets across the country with benchmark sales and service quality.
Renault’s robust product line up and services have also seen strong recognition among customers and industry experts alike, winning a record-breaking 38 titles, including 29 accolades for the Duster as well as awards for the Pulse and Scala, making Renault one of the most awarded automotive brands in a single year in the country.
