Renault India gears-up with aggressive marketing campaign for upcoming F1 event

Thursday 29 September 2011, 11:08 AM by Vikas Yogi

French car maker Renault, which has recently marked its debut in the Indian auto market, is leaving no stone unturned in making a strong impact on the minds of Indian car enthusiasts at the upcoming F1 Grand Prix in October. Renault India has lined-up a marketing expenditure of as much as Rs 6.5 crores for the upcoming racing event. The racing event has come as a unique opportunity for the French car maker to promote Brand Renault and strengthen its brand positioning in the Indian market.

Speaking to the reporters on Wednesday, Len Curran, vice-president, sales and marketing, Renault India, said, "We have a lot of events around the F1 GP. Apart from the engines on the cars, we will display an F1 car, hold events at malls using race simulators so that winners get invites to the GP."

Moreover, the firm has associated with search engine giant Yahoo at its outlets across the country, where the buyers will have an opportunity to win tickets of the grand prix. Further, the company chairman will be unveiling the upcoming Renault hatchback in India (expected to be named as Modus) at the event. The Renault Modus is expected to be launched in the Indian auto market by the first quarter of next year.

Renault is rapidly enhancing its India portfolio and has already launched two car models within a period of just 4 months. By December 2012, the company aims to have a strong portfolio of five car models, three out of which will be launched next year.

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