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      Premier Ltd plans to rapidly expand sales and service network for Rio SUV

      Vikas Yogi

      Vikas Yogi

      Premier Limited, an emerging vehicle maker in the Indian auto market, is planning to expand its India operations by enhancing the sales and service network for its popular compact Sports Utility Vehicle Auto Expo 2012.

      The company plans to set-up 'Premier authorized service stations' under its brand 'PASS' and aims to take the network of service stations to 200 outlets by June 2012. In a press release issued on Wednesday, the company said that it has already formed a dedicated team to implement this plan in a timely manner.

       

      Premier Rio_AutoExpo2012
       

      Moreover, the company will add approximately 30 dealers to its existing network of 50 dealerships by the month of June this year, and aims to further increase this network to 100 dealerships and 300 service stations by the end of this year.

      Speaking to the reporters recently, Premier VP (Automotive) Rakesh Mehta said, "We look at spare parts purely as customer service and not as a profit centre. Consequently, our spare parts cost much less than comparable vehicles. Rio customers will not face any problem with sales, parts or service."

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