It is time for celebration for Chevrolet as its B segment hatchback; Beat has touched 1 million sales mark globally. Sold as Beat in India, the hatchback adorns a different moniker for overseas markets where it is sold by the name of Spark. In India the hatchback was introduced in 2010 in petrol variant only, followed by LPG and diesel variants. The compact hatchback successfully lured customers across the globe on the back of its excellent fuel economy, out of the box external design and a competitive price. Beat is a popular option in B segment and in its small itinerary, Chevrolet sold over 178,000 units of the hatchback since its launch. Beat is sold in around 71 countries across the globe; the hatchback is most popular in regions including South Korea United States and Mexico.
Since last five years Chevrolet Beat has been one of the most selling and popular models offered by GM. In U.S. the compact hatchback witnessed 10 per cent rise in sales on YoY basis. As the demand surged, Indian arm of GM commenced shipping Beat with India being the manufacturing hub. GM India manufactures Beat at its Talengaon manufacturing unit from where the hatchback is exported to countries like Chile and South America. The company is yet contemplating on the countries to export made in India Beat.
In India, diesel variant of Beat is more in demand due to its claimed excellent fuel economy. Mostly young buyers opt for Beat, apart from its excellent fuel economy, customers in India and overseas markets have also appreciated the technology it comes equipped with.
