After Toyota, it is now Ford India that has launched the monsoon campaign for its customers in India. The campaign will be launched in phases across all the Ford dealerships in India. It has already kickstarted in South India with the campaign running at dealerships in Bangalore and cities in Kerala. The camps will proceed to Andhra Pradesh, Goa, Maharashtra, Madhya Pradesh and Gujarat in next two weeks. Each dealership in each city of the state will have the Monsoon Camp for 4 days.
At the Monsoon Camp, Ford India will offer a 50-point check up for its cars. There will be discounts on MRP as well if there is any replacement required. 50% discount on wiper blades, 15% discount on brake pads, 15% discount on labour for any additional jobs required. Top wash and wheel alignment will be offered for free during the Monsoon Camp.
''Our consumers are very important to us and together with our dealers, we are committed to take care of them through these Monsoon camps by offering greater value to our consumers and a hassle-free Ford ownership experience during the rainy season,'' said Met Arias, general manager, Customer Service Operation, Ford India.