Nissan Motor India Private Limited, a completely owned subsidiary of Japanese multinational car maker Nissan Motor Co., has introduced a new motor vehicle finance scheme for the domestic buyers. The new schemes offer easier repayment options that could result in up to 40 per cent cut in the Easy Monthly Instalments (EMIs). Experts believe that the company is looking at checking its falling sales figures in the Indian auto market by luring customers with enticing schemes and low EMI options.
Speaking on the newly introduced finance schemes, Nitish Tipnis, Director of Sales and Marketing at Hover Automotive, was quoted as saying, “Market conditions are not good in terms of consumer sentiment. This scheme certainly offers an easier and affordable financing option to buyers.” Hover Automotive handles Nissan Motor’s sales, marketing and after-sales services in the country.
As per Tipnis, the company’s new scheme is valid for 3 years and will allow EMIs dropping down by up to 40 per cent, for buyers who shell out a 34 per cent down payment. The Director also affirmed that the finance scheme could help Nissan in recording better sales in the Indian auto market, which is affected by weak consumer sentiments at the moment. Tipnis has revealed that Nissan Motor India has partnered with leading motor vehicle financiers, such as ICICI, HDFC, Kotak and Tata Capital to offer the scheme to the domestic buyers.
At present, Nissan Motor India has some interesting models in its product portfolio, ranging from a small compact hatchback to a powerful sports car. The Japanese auto maker’s cheapest offering is the Micra premium hatchback, which remains its best selling model in the country. Nissan Motor India’s other models include Sunny mid-size sedan, Teana premium sedan, X-Trail Sports Utility Vehicle (SUV) and the 370Z sports car.