A comprehensive Multi-media campaign featuring Ranbir Kapoor begins on June 10, 2010
Start of Sales (SOS) of all new Nissan Micra to commence around mid-July 2010
Mumbai, June 8, 2010: Nissan Motor India Private Ltd (NMIPL) today in an important milestone in the run up to the launch of its first locally made car – Nissan Micra announced the talented, young and rising Bollywood Actor, Ranbir Kapoor as its official Brand ambassador to represent the Nissan brand in India. The contract, which is for a period of three years, entails Ranbir to endorse the products and services of Nissan in India through promotion, advertising and marketing.
Says Kiminobu Tokuyama, MD & CEO, NMIPL, “We are delighted to have Ranbir Kapoor as our brand ambassador. Nissan is a car company with a “Passion for Cars”. Our brand heritage stands for producing cars that maximize life and provide the joy of everyday driving. Ranbir Kapoor is an extremely passionate, versatile and talented film star and he has shown his pedigree in a very short period. We believe Ranbir with his uber cool charm and mass appeal brings in a perfect connect with our brand.”
“With the launch of the new Nissan Micra next month, Nissan will begin an exciting journey in India aiming to provide Indian customers with a full range of products and services. We are confident that Ranbir would act as a perfect catalyst to communicate our brand attributes and also enthrall the Indian customers bringing them alive through his persona and charm”, adds Mr. Tokuyama.
Says Abhijeet Pandit, Vice President - Operations, Hover Automotive India, “We are thrilled at the prospect of having Ranbir Kapoor as the brand ambassador of Nissan in India. Nissan, though a late entrant stands for spirit of innovation, design leadership and bold thinking. Our product range symbolizes the talent, creativity and dedication of people who work at Nissan. In a very short period, Ranbir has appealed across a cross-section of the audience and received both critical and commercial acclaim. He is bold, cool, easy-going, yet intelligent and hardworking amongst his peers. We believe there is a strong connect of Ranbir with our brand and we hope you would share our enthusiasm for our brand Ambassador.”
Speaking on the occasion, Ranbir Kapoor said, "It is an honour and privilege to be associated with Nissan, which is a leading global automotive brand. I have been a great admirer of Nissan cars during my days spent in Europe. Some of their cars like the GTR, 370Z, which has been introduced in India are all iconic products. I am happy to know that Nissan is very serious and commitment in their plans for India and they have an exciting range of products lined up beginning with the new Nissan Micra. The Micra is a class-defining product and I am particularly excited, as it has been designed for city driving. It boasts of many features that are first in its class. I am confident that this product will redefine mobility for many in India. I look forward to an exciting journey with them."
Nissan also announced the start of a multi-media campaign (print, digital, radio and TV) featuring Ranbir Kapoor starting June 10, 2010. The all New Nissan Micra is born out of the need of simplying city chaos. With a mix of convenience and high performance features, the Micra stands for simpler city driving and thereby better living. Ranbir as the smart and uber-cool urban dude will be seen in these commercials dispensing some advice on the art of city living with the Micra.
“The new Nissan Micra has created an unprecedented amount of euphoria and attention. We have been flooded with enquiries from the very beginning and we have received a very encouraging response on the confirmed bookings since we commenced the activity on May 25, 2010. We are confident and excited that with the onset of our multi-media campaign featuring Ranbir, there would be a far-reaching impact and greater awareness of our brand in the run-up to our launch,” adds Mr. Pandit.
The nationwide Start of Sales (SOS) of Nissan Micra will commence around middle of July 2010.
