Nissan Motor India Private Limited, a subsidiary of globally renowned auto maker Nissan Motor Co., aired its new television commercial ad called ‘Evalia Moves like Music’, which dedicates itself towards the promotional campaign of company's product Evalia. The Japanese car maker markets the new Evalia Multi Purpose Vehicle (MPV) as an 'Urban Class Utility Vehicle' that was launched on September 25, 2012 in the Indian auto market.
The latest ‘Evalia Moves like Music' television ad campaign highlights that the ultra-modish MPV provides 'a new concept and value' to its prospective Indian buyers. The 60 second long commercial revolves around the Nissan Evalia offering a splendid musical driving experience, which is accented by the company as (Evalia) 'Moves Like Music'.
The catchy Evalia commercial has been conceptualised and written by TBWA, India and features six Indian contemporary music exponents sharing screen space for the first time. The distinguished appearance list comprises Sunidhi Chauhan, Anushka Manchanda, Shantanu Moitra, Andrea Jeremiah, Swanand Kirkire and Vijay Prakash, who back the company's claim of Evalia offering top-of-the-line musical driving experience. Further, Shimit Amin, genius behind the Indian blockbuster movie 'Chak De India', has served as real brain behind the well done ad campaign. Shimit directed the ‘Evalia Moves like Music' television commercial ad, which is scheduled to be aired across all major network channels from November 21, 2012.
The Japanese auto maker's new ad features an esteemed star cast leisurely driving through city traffic with an absolute comfort and ease, besides composing and humming a musical tune in the Evalia MPV. The campaign incorporates a fusion of contemporary and classical forms of Indian music and underlines the state-of-the-art features of Nissan Evalia, such as easy manoeuvrability on the domestic roads, enhanced performance, parking easement, capaciousness along with an impressive fuel efficiency of 19.4 km per litre.
Expressing his views regarding the highly innovative promotional campaign for Nissan Evalia MPV, Nitish Tipnis, Director, Sales and Marketing, Hover Automotive India said, “The idea is to tell the story of human-centric innovation, the new Evalia, an urban-class utility vehicle that offers a wide spectrum of innovative features. We tried to connect with customers by subtly highlighting their day-to-day driving issues and how Evalia offers a solution. The ad not only represents lifestyle, but shows how our innovations inspire an emotional attachment to the product. Music is the one medium that weaves the country across cultures and demographics.”
The Nissan Evalia is a seven seater MPV that comes trimmed with a plethora of world class consumer comfort and convenience features. Pegged as an Urban Class Utility Vehicle, Evalia is the Japanese auto major's first product in utility vehicle segment of Indian auto market. The company claims that its new MPV offers domestic car aficionados a never before seen and state-of-the-art urban mobility solution, complying with the needs and requirements of all Indian driving conditions. At present, Nissan Evalia competes against the likes of its fellow contemporaries, such as Maruti Suzuki Ertiga, Toyota Innova and Mahindra Xylo in the country.
