Japanese car maker Nissan has expanded its network in the Indian market by opening another dealership in the country’s capital New Delhi. Called Treo Nissan, the new dealership is located at Africa Avenue in Safdarjung Enclave. Dignitaries present at the inauguration included Arun Malhotra, Managing Director of Nissan Motor India Private Limited. Now, Nissan and Datsun in combination have 176 sales touch points across India, spread across around 126 cities.
Arun Malhotra, Managing Director, of Nissan Motor India Private Limited, spoke about this development at length. “I am delighted to inaugurate the dealership of Treo Nissan at this prime location. Together with our dealer partner, we seek to provide our customers with best-in-class products and services, and look forward to a long-standing, successful association. Nissan’s strategy for continued and significant growth in India is underpinned by our commitment to providing customers with a superior ownership experience. This is backed by our continuous expansion of dealership outlets nationwide,” he said.
The showroom has a space in excess of 3500 sq. feet and its location the posh area of South Delhi could be a huge reason for success. This large a space allows Nissan and Datsun to showcase their complete set of cars. Nissan’s dealership workshop at Vasant Kunj, which has an area of 12000 sq. ft. and 12 bays for servicing multiple cars, is located in close proximity to Treo Nissan.
Nissan has pretty lofty goals as far as the Indian market is concerned and hopes to increase its lead two-fold by the year 2016, which would mean around 300 touch points across the subcontinent. Another aim of Nissan is cover 95 per cent of the Indian population through its dealership network. Dealer Principal of Treo Nissan, Ajay Agarwal, spoke about the main aims of the dealership. “At Treo Nissan we will ensure that our customers experience the level of care that exceeds their expectations when they either purchase a new Nissan vehicle or bring their existing vehicle into our dealership for servicing, thereby enhancing overall customer satisfaction, advocacy, loyalty to the Nissan brand,” he said.
