Nissan India reportedly sold 57,315 units in FY2016 in the country, thereby registering a strong growth of 45 per cent in comparison to the previous financial year. The Japanese automaker claims that this fiscal year also marked the highest-ever volume achieved by the company in India. Given its steady growth rate, Nissan claims to have emerged as the second-fastest growing auto company in the country in FY2016.
Reports indicate that Nissan registered sales of 5,309 vehicles in March 2017, which is an increase of 21 per cent over the same period last year. Guillaume Sicard, President, Nissan India Operations, said, “FY2016 has been a remarkable year for Nissan India. We are delighted by the progress and the acceptance of our products and services by our customers. We have remained focused on sustaining and accelerating our performance and the team has worked hard to reach closer to our customers. On the products front, Datsun redi-GO has been our most significant new model launch in the last year and has been a key driver of our success and raising brand awareness. Looking ahead, Nissan India plans to launch 8 new products in India by 2021 with an aim to achieve 5 per cent market share in India.”
Nissan India began FY2016 on a high note with the unveiling of Datsun redi-GO in April which was later officially launched in June 2016. The company claims that the Datsun redi-GO has been well received by consumers in India. Moreover, the Japanese automaker also introduced its ‘Halo Model’ strategy to bring the very best of Nissan’s global technologies to Indian consumers and help strengthen the brand. Nissan GT-R supercar launch in December 2016 was the first in the series of global Nissan models that was launched in India.
Arun Malhotra, Managing Director, Nissan Motors India Ltd., said, “The positive year-end results signify our efforts to engage with more customers by strengthening our sales and after sales network across India. Additionally, we have significantly raised our customer and sales satisfaction scores.” Nissan currently holds 279 customer touch points across 174 cities in India, for customers of both the Nissan as well as the Datsun brands. In efforts to strengthen its growing business, the company also opened a new regional parts distribution centre in Pune, which is Nissan’s third such facility in India.
Adding on to its tales of success, Nissan claims to be ranked in the second place in the annual J.D. Power India Sales Satisfaction Index (SSI) study, with a score of 831 out of the 1000-point scale. Currently, the brand has eight models on sale under the umbrella of Nissan and Datsun brands across six segments. Moreover, in a span of seven years, Nissan India has reportedly crossed a milestone of exporting over seven lakh cars from its Chennai facility.
