Nissan collaborates with 92.7 BIG FM for biggest media innovation

Tuesday 31 March 2015, 18:04 PM by

Japanese autogiant Nissan has announced its collaboration with the 92.7 BIG FM that is centered around the Nissan Sunny sedan. The campaign highlights Sunny’s major USP of extra space and added comfort. As part of the campaign 92.7 BIG FM has made an announcement that it shall change its stationality to an innovative sound of - ‘92.7 BIIIIIIIIIIIIIIG FM’ on April 2nd 2015 that has been termed as ‘BIIIIIG Day’.

Speaking more on the occasion, Actor Sonakshi Sinha graced the glittering press conference said, “This is an excellent innovation by 92.7 BIG FM and Nissan and I am happy to be a part of this association. It’s amazing how the two brands have stretched out to offer extra to their consumers. I believe that innovation plays a significant part in building a great brand and its lineage, and today we all have witnessed a BIIIIIG step towards that. I look forward to tuning in to 92.7 BIG FM on 2nd April to enjoy music to the fullest”. Nissan shall be a part of the event by not indulging in any advertising on 92.7 BIG FM and enable extra entertainment airtime for listeners on the particular day.

Nissan collaborates with 92.7 BIG FM for biggest media innovation | CarTrade.com
Nissan collaborates with 92.7 BIG FM for biggest media innovation

Sonakshi additionally complemented Sunny’s space, comfort and exciting features. Additionally she also elaborated on ways how listeners will get to enjoy extra content, extra music, extra contests, extra prizes, extra entertainment and much more on April 2nd. Funny humor guy Cyrus Broacha, shall also be hosting a special comedy show conceptualized by 92.7 BIG FM for this campaign. The show called ‘Space Matters with Cyrus Broacha’ will go on-air on 92.7 BIG FM on April 2nd from 7pm to 8pm.

Speaking more on the occasion Cyrus Broacha said, “I am delighted to partner with 92.7 BIG FM and Nissan. I look forward to India tuning in to 92.7 BIG FM on 2nd April to listen to my show. I promise you that it’s going to be BIIIIIIIIIIIIG Fun.”

Adding on behalf of the company, Arun Malhotra, Managing Director – NMIPL said, “The Sunny is our flagship sedan and is the perfect example of innovations at Nissan. The class-leading space and comfort of this car are a testimony to our commitment towards offering value to our customers. To top it off, the Sunny is backed by Nissan’s quality and comes packed with features, technology and fuel efficiency, making it the ideal choice in its segment.”

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