The skyrocketing fuel prices and high interest rates in the Indian market, which are keeping the buyers out of the car showrooms, has been forcing the Indian car makers to postpone the launch of their new car models in the country. The negative sentiment in the Indian car market is continuously harming the sales figures of the car manufacturers in the country, giving an impression of even steeper declines in the coming months.
The leading car makers including Korean car maker Hyundai, France based Renault, Japanese auto maker Nissan and US based Ford, are facing a tough time in the Indian market with failure in generating much customer enthusiasm. For instance, the Hyundai recently rolled-out EON model, which was expected to give a tough fight to the rival Alto, hasn’t performed up to the market with sales of only 6,500-7,500 units per month. Hyundai earlier expected to sell 12,000 units of this model per month.
Moreover, the cars launched in past few months haven’t been receiving as overwhelming response as received by the new car about 6 months back. The newly launched cars in past 6 months including Nissan’s new Sunny, Ford’s new Fiesta and Renault’s Fluence, are generating moderate sales figures.
As per a recent statement given by Arvind Saxena, senior vice-president, sales and marketing at Hyundai India, "
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