BMW India, the largest luxury carmaker in the Indian auto market, will be displaying its iPad App – ‘BMW Magazine’ at the forthcoming Delhi International Auto Expo 2012, next week. The highly advanced BMW Magazine App has already been very popular and has won a number of prestigious awards such as ‘Red Dot - Best of the Best’.
The new Magazine App offers the brand BMW experience in a very interactive manner to the readers, going one step ahead of the printed version of the same. The readers can experience a multimedia brand experience of the BMW portfolio cars through the integrated Videos, Photos and sound files. In Addition to this, the new iPad App – ‘BMW Magazine’ carries an exciting game - ‘Find the Pair’, further adding the value to it.
Moreover, the new iPad App – ‘BMW Magazine’ is a highly user friendly system, where reader can easily navigate through tapping, tilting, turning and even swiping. The company has offered a series of its lively themes in this Digital Magazine, along with fascinating video clips, exciting animations and a direct connectivity to the internet.
The advanced BMW applications such as Mobile Car Configuration, which helps the users in personalizing a number of parts of their car including color, wheel rims and upholstery, will be available on this iPad. The application helps the users in virtually configuring their cars in a very exciting manner.
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