India’s second largest motorcycle maker, Bajaj Auto India Ltd., is planning to launch its new motorcycle in India. The company has experienced a fall in sales since past few months. It will launch its new model to revive its sales figures. Sales for Bajaj Auto fell by 37 percent in November 2008.
According to the auto analysts, the launch of a new model will squeeze the profit margins for the company. High interest rates and the slowdown in the demand have already left the auto makers ailing not only in India but also worldwide. The dealers have also cut back purchases to avoid piling up inventories at their end.
Bajaj is also offering cheaper financing options with the help of its group company, Bajaj Auto Finance Limited. The company will finance all the vehicles purchased from the Bajaj dealer and will offer cheaper loan options to its customers. Bajaj motorcycles are 125cc which cater to the domestic demands from urban India. This segment has been severely hit by the ongoing credit crunch in the country.
