Nano To Be Launched in Latin American Markets

author image Satish Kalepu
Tuesday 18 August 2009, 00:00 AM

Tata Motors is planning to launch Nano in Latin America in partnership with Italian auto maker Fiat. Fiat holds a strong presence in these countries and also has rights to market Nano in the overseas market. Launching of Nano will be a part of this marketing strategic alliance between Fiat and Tata Motors. Ratan Tata, Chairman of Tata Group, is already a Director at Fiat.

Both the companies are also planning to bring Ferrari and Maserati to Indian auto market. In India, Tata Motors and Fiat have a 50-50 joint venture to manufacture engines.

Nano has already passed the crash test for European market and has cleared all the safety tests required by European union norms.

Tata Motors launched Nano at the Delhi Auto Expo last year and the model hit the Indian roads in July 2009. The mother plant is still under construction at Sanand near Gujarat and Tata Motors is currently manufacturing Nano at its Pantnagar facility in Uttrakhand. Tata Motors has already selected the first one lakh lucky owners and deliveries for the same are going on in phased manner. Allotment letters to the lucky winners have already been dispatched to respective winners.

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