Mahindra Reva Electric Vehicles Private Limited (MREVPL), a part of Mahindra Group, is all geared up towards the launch of its brand new Electric Vehicle (EV) E2O in the Indian market by the end of November 2012. The car has been recently christened and was unveiled to Indian media and worldwide audience as Reva NXR at the New Delhi Auto Expo held in January 2012.
The yet-to-be launched E2O small car has been pegged by top industry experts to set a new benchmark for EVs manufactured in the country. The much awaited E2O is believed to come trimmed with an electric motor that could deliver a decent power close to 40 bhp. Further, the state-of-the-art vehicle has been designed by several top of the line automobile and electrical engineering brains, who have properly tested and designed E2O compliant with all the needs and requirements of Indian auto market.
Further, 40 bhp electric motor installed in E2O EV is powered by 48 Volt compact Lithium ion (Li-ion) batteries, that are less expensive than Lead acid batteries. Accordingly, usage of Li-ion batteries has helped MREVPL in significantly reducing the overall cost of its yet-to-be launched EV, thereby making it price competitive against the likes of conventional hatchbacks marketed in the country. Further, the E2O EV needs less maintenance and costs even lesser for running, as against traditional petrol or diesel powered hatchbacks.
Most of the top Industry boffins believe that price tag capped on the yet-to-be launched Mahindra E2O will play a crucial role in determining its future and overall impact among the Indian car enthusiasts. The new Mahindra EV is expected to come with a price tag close to Rs. 5 lacs or Rs. 6 lacs, which could come in handy for the company to challenge a commanding position against the well established hatchback players in Indian auto market.
MREVPL's first commercial EV in production, E2O is manufactured at the company's new state-of-the-art and world class environment-friendly unit situated in Bangalore, Karnataka. The company has reportedly invested some Rs. 2,500 crore in the development of its Bangalore based EV production unit.
Mahindra E2O carries a massive onus of changing the fortunes of EVs in the country, besides delivering a substantial Return On Investment (ROI) for the company on its Rs. 2,500 crore Bangalore based facility. The upcoming E2O has been claimed as an extremely reliable, energy efficient and safe product for the Indian audience by Mahindra.
