MRF launches Zsport - Special edition tyre for mid and premium cars

Tuesday 10 February 2015, 12:14 PM by

The popular Indian tyre manufacturer, MRF (Madras Rubber Factory), has added a new product in its line-up of tyres. The extensive portfolio has been further enriched by this new tyre, especially suitable for premium and mid-segment cars in India. The tyre has been named Zsport, and is a specially edition launched to promote the upcoming ICC Cricket World Cup. This tyre can be fitted in more than 25 car models in the premium as well as the mid-segment. India, being a cricket loving nation is supposed to get an additional boost, as the tyre will feature a special ICC World Cup logo.

MRF launches Zsport - Special edition tyre for mid and premium cars | CarTrade.com
MRF launches Zsport - Special edition tyre for mid and premium cars

Koshy Varghese, Executive Vice President of the Marketing Division at MRF Limited was present at the launch of Zsport and said, “The ZSPORT is a superior product with great handling and braking in wet and dry conditions. MRF enjoys strong brand equity in the commuter segment and we want to increase our brand salience in the mind of the youth segment. Our premium products are all about delivering high performance and reliability and this association will further strengthen the relationship which we enjoy with all customer segments and key stakeholders across the world.”

Arun Mammen, Managing Director of MRF Limited said, “MRF is extremely proud about its long-term association with cricket and excited about being a Global Partner of the ICC World Cup2015. The launch of this unique product is just a testimony to our commitment to the game. This is a global first by MRF and we are confident that this product will connect instantly with Cricket lovers.”

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