Even if there are super bikes being launched in India, no one can deny that the actual long term sales figures and profit margins lie in the popular bike segment. In India, 100cc and 125cc segment account for the maximum sales figures across the country for all auto manufacturers. Currently, Hero Honda dominates the 100cc segment and other bike makers are vying for a larger share of this segment. Nearly 5 out of every ten bikes sold in India are 100cc bikes and they account for 50 percent of the market share in the country.
“We are developing a new 100cc bike for India. It is the largest segment, and we want to tap this entry-level market with aggressive prices and innovative product. Our bike will be entirely different from the current breed of 100cc bikes,” said HMSI president and CEO Shinji Aoyama as the company prepares itself to launch new bikes in the price range of Rs. 40,000 – 45,000. “We are not looking at high volumes, but want to satisfy customers looking for quality and products, and avoiding any direct competition with Hero Honda,” he stated further.