Mitsubishi to unveil new Pajero Sport at Heart-in-Mouth event on March 24

Mitsubishi to unveil new Pajero Sport at Heart-in-Mouth event on March 24 New Mitsubishi Pajero Sport
author image CarTrade Editorial Team
Saturday 23 March 2013, 10:36 AM

The Indian arm of Mitsubishi, a world renowned Japanese auto maker, is going to unveil a new model of its Pajero Sport premium Sports Utility Vehicle (SUV) at the Wonder Valley resort in Bengaluru on March 24, 2013. Hindustan Motors Limited, a part of the CK Birla Group, manufactures, assembles and distributes Mitsubishi models in the domestic auto market. The company is set to conduct an exciting full-of-adventure boot camp for the Indian owners of its Pajero Sport model that was introduced last year in the country. The boot camp is called 'Heart-in-Mouth' and has been organised as a rally event over the years. The event is going to be inaugurated by P. Vijayan, Chief Operating Officer (COO) and Strategic Business Unit Head of Hindustan Motors' Chennai production facility.

Mitsubishi to unveil new Pajero Sport at Heart-in-Mouth event on March 24

The adventurous Mitsubishi Pajero Sport owners from Bengaluru, Mangalore and Kochi are expected to burn rubber at the Heart-in-Mouth Pajero event. A specially constructed obstacle circuit is being created at the Wonder Valley resort based in Bengaluru. The demanding track will feature seven tricky and difficult to overcome patches, comprising rocky beds, water body, muddy and slushy terrains. The participating Pajero Sport models will be categorised into groups of 10, with each group following the other. Further, the time required for one group to traverse the entire track length is estimated to be around 60 minutes.

Expressing his delight regarding the adventurous difficult-to-tackle obstacle track event, Uttam Bose, Managing Director and Chief Executive Officer, Hindustan Motors Limited, was quoted as saying, “We are confident that the Bengaluru boot camp will be a big success and will enable Pajero Sport owners to fully realize the true potential of this legendary SUV whose predecessor holds the record of winning the world’s toughest car contest – the Dakar Rally – as many as 13 times. The newly launched Pajero Sport is more than a notch above its ancestors like Pajero SFX, Pajero GLX etc. The event will also help Pajero Sport owners bond better with one another and share experiences of real off-roading.”

It must be noted that the Pajero Sport SUV is Mitsubishi's flagship offering in the Indian auto market and was felicitated with the ‘Off-roader of the Year 2012’ title by BBC Top Gear. Further, the 2011 edition of Heart-in-Mouth rally witnessed participation from the Mitsubishi Pajero owners of Ludhiana, Delhi and Vadodara.

As per reports, the Pajero Sport owners can also avail an opportunity to get a 50-point free check up of their vehicles, such as top up of oils and minor servicing, amid things of similar nature at the March 24 event. The free service check up will be organised at the Wonder Valley resort and the company is also offering an additional discount on labour charges to Pajero Sport owners, during their next visit to the local dealership.

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