MINI, the completely owned brand of luxury auto maker BMW, has marked a successful entry in the Indian auto industry by finding 302 new buyers in 2012. In 302 units, MINI Cooper accounted for 143 units, MINI Convertible for 97 units and MINI Countryman for 62 units.
Expressing his views on the sales performance, the President of BMW Group India, Philipp von Sahr said, “India happens to be the 100th country where MINI has established its presence. We were always confident that MINI’s cutting-edge spirit and fresh, fashionable styling will be loved and welcomed by its fans in India too. Since its launch in January 2012, MINI’s success in India has far-surpassed all expectations. We are growing steadily and our main focus is to successfully establish the MINI brand in India in its first years.”
He further added that MINI is the most exciting brand in the world. The models offered by MINI features superior quality, expressive design and ultimate driving credentials. He added, “MINI has established itself as a unique brand, associated with tradition and irresistible charm that wins over all age groups. MINI’s innovative profile has enabled the brand to win over a trend-conscious and quality-oriented target group.”
The brand sparkled on the Indian roads in January 2012 and since then, it is available as Completely Built-up Units (CBUs). With its dealership network, the auto maker offers MINI (MINI Cooper and MINI Cooper S), MINI Cooper S Countryman and MINI Cooper Convertible in the country. All these models are available in efficient and powerful petrol variants with six-speed automatic gearbox.
Within one year of its foray, the auto maker established its four exclusive outlets throughout the country. Deutsche Motoren and Bird Automotive are based in Delhi National Capital Region (NCR), KUN Exclusive in Hyderabad and Infinity Cars in Mumbai. Before the end of 2014, the auto maker is planning to increase the number of official dealerships to eight in the Indian auto industry.
