MINI India opened its first official dealership, called Bird Automotive, in the national capital. The new outlet of the company is based in Vasant Kunj, New Delhi, wherein it will put models like MINI Convertible, MINI Hatch and MINI Countryman on display. Bird Automotive is led by Gaurav Bhatia, who will hold the position of Managing Director of the new facility.
While speaking at the launch ceremony of new dealership, Andreas Schaaf, President, BMW Group India, quoted, “With the launch of Bird Automotive, we have brought MINI - the world’s most exciting premium small car brand to Delhi. MINI is more than just a car – it is a personality on wheels – a fashion statement – and a way of life. At MINI, the fun never stops. So it is only natural that Delhi with its wonderful amalgamation of trends and tradition, fun and style and enduring spirit offers a perfect setting to the world’s most emotional auto brand.”
The new dealership of the company has a display area of 5000 sq. ft., wherein the company can showcase a total of six cars on two different floors. This state-of-the-art facility boasts of an urban layout, which exhibits the world renowned MINI Lifestyle. The new showroom also has a MINI Lifestyle Collection, MINI DJ Lounge and authentic MINI Accessories.
Gaurav Bhatia, Manager Director, Bird Automotive, commented, “We have been working with BMW Group India since 2007 and this association has been very successful and tremendously exciting. We are thrilled to be a part of the MINI celebration in India with the launch of the new MINI dealership by Bird Automotive in Delhi. We look forward to an enthusiastic response from our customers for the charismatic and exciting MINI.”
The new dealership of MINI, Bird Automotive, will render after sales support to the patrons from the company’s workshop based on MG Road, Opposite Sector -14, Gurgaon.
