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      MI4 to showcase BMWs concepts as it hits the screens

      CarTrade Editorial Team

      CarTrade Editorial Team

       

      In the recent past, BMW cars have been an integral part of a host of Hollywood projects. Thus, being consistent on its high-end strategy, the leading luxury car maker is set to feature its cars in Mission Impossible 4: Ghost Protocol, which released on 16th December 2011. Moreover, the car company mulls upon bringing out an all-new marketing campaign called "Mission to Drive" that is exclusively based on the Mission Impossible theme.

      The new venture of BMW will also witness plethora of online schemes, along with in-dealer happenings. One such feature of the campaign is a ‘self-destructing’ sales offer that can be availed from 2nd January next year. Other than the latest incentives, BMW dealers will go ahead to arrange exclusive screenings of the film meant for its loyal customers. Moreover, there will be a contest that will provide an all-expense paid trip to the Mission Impossible 4: Ghost Protocol U.S. premiere to the winner.

      MI4 to showcase BMWs concepts
       

      BMW did not contemplate over lending its offerings to the latest movie. It is because such appearances offer a platform to reach out to the world with its vision for futuristic cars, besides promoting the company's newest models.

      It must be noted that a trailer with increased duration has been released worldwide that showcases more BMW cars. Some of the cars that deserve a special mention are the 2014 BMW i8, the working prototype of the soon to be launched plug-in hybrid super car and the recently rolled-out 2012 BMW 6 Series Convertible.

      Thus, using the 70 mm screen, BMW has provided a teaser of its cars like i8, which grabs attention through futuristic touch-screen head-up-display among other innovative technologies.

      BMW