Mercedes to open driving academy in Indian with Jaypee Sports

Thursday 25 August 2011, 10:40 AM by Vikas Yogi

Mercedes Benz, the second largest luxury car maker in the Indian auto market, has said that it will be establishing a driving academy in the country jointly with Jaypee Sports International (JPSI). Jaypee Sports is one of the organizers of Indian Formula One Grand Prix. The new driving academy will be established at Buddh International Circuit (BIC) in Greater Noida by next year.

The Germany based leading luxury car maker Mercedes Benz already has three such academies, one each in United States, Germany and China. The decision of setting-up a driving academy in the country can be seen one step ahead in the direction of promoting motorsports in India.

Speaking to reporters on Wednesday, Peter Honegg, managing director and CEO of Mercedes-Benz India, said, "We want to start the academy in January and by November we will be ready with the details on the project. Our brand is seen as a luxury brand in India and we want to add to that perception quickly. Mercedes has been closely associated with motorsports globally."

Initially, the academy will start with two programs including emotional and basic program in which it will be teaching how to drive a sports car. The drivers will be certified by Mercedes Benz on the completion of this program.

Mercedes Benz is currently the second largest luxury car maker in the Indian auto market following its domestic arch rival BMW at the top spot.

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