Mercedes Benz records 400 precent growth Year On Year

Wednesday 10 February 2010, 00:00 AM by Satish Kalepu

Statistics: Jan 2010: 403 units; Jan 2009: 82 units

In the international market, Mercedes-Benz has registered strong growth in January 2010 (China more than doubled Year on Year sales for January to 8300 units for Jan 2010; in Japan the company recorded 11 percent growth, Australia netted over 50 percent growth, South Korea more than 238 percent growth, and South Africa 12 percent increase). The growth story continues in India with Mercedes-Benz where the company has registered 400% growth on a year on year basis for January 2010.

"Luxury is all about offering services and providing the best to the customers- and not just about sales numbers. Statistically we are the Numero Uno in terms of monthly sales for last two consequent months (December 2009- 334 units, jan 2010- 403 units wholesale) however leadership in numbers is not the focal point of MB India as we maintained all along" quoted Dr. Aulbur, Managing Director & CEO of Mercedes-Benz India.

Fascinating customers through existing product offerings in line with international launches like SLS AMG to launching a series of 7 products in the last 1 month, supported by the largest distribution network spread across 52 over 25 cities, Mercedes-Benz leads the market with exotic customer experience all throughout.

"Lifestyle is an essential part of luxury" maintained Dr. Aulbur, adding "it reflects when we meet our customers on the 10th edition of MercedesTrophy played across 15 cities attended by more than 2000 or when we launched our Fascination Series of haute couture with Manish Arora the only Indian designer to be featured at the Paris fashion week for the last 5 years.

We shall continue to fascinate our customers with our initiatives- be it through exciting products or engaging initiatives.

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