Mercedes- Benz is on a customer pampering-spree and has started a new engagement initiative at Chandigarh with a new Luxe Drive. The complete luxury package offers customers the driving experience of a Mercedes Benz along with an haute couture and gourmet.
This drive will feature Star Chef Vikas Khanna, who will prepare delicious meals for participants. The Collective will offer fashion on the move with its collection of several fashion brands. Luxe Drive will travel across Tier I and Tier II cities and will provide customers with a unique Mercedes-Benz luxury experience.
Self-driving option involves a scintillating experience on-board Mercedes-Benz SUVs and saloons. The drive set-up has been imported from Germany for a unique drive and demonstration experience. The GLA, GL and ML Class will be performing on the 40 degrees slope displaying exhilarating features like air suspension, 4MATIC system and hill-hold assist.
Eberhard Kern, Managing Director and CEO, Mercedes-Benz India, said, “Mercedes-Benz pursues the philosophy of ‘Live the Best’, where we aim to provide our patrons with an unparalleled brand experience. In enhancing this unique modern luxury experience and create an innovative engagement platform, we are introducing ‘Luxe Drive’ which is a unique drive experience blending adrenaline with gourmet and haute couture. One of its kind customer engagements like Luxe Drive, reiterates that we Mercedes-Benz is on the right path to create fascination and delight for its existing as well as potential customers, especially in the emerging tier II and III markets, which are the future growth drivers.”
