The Indian arm of Mercedes-Benz, a world German luxury automobile marque, has launched a new campaign on Facebook with which it is offering domestic car enthusiasts a chance to meet tennis legend Boris Becker. The company is also gearing up towards the launch of its new GL-Class Sports Utility Vehicle (SUV) in May 2013. The Mercedes-Benz GL-Class is one of the most awaited premium models pegged for arrival at Indian shores this year.
Informing on the innovative Facebook campaign called ‘Served with the Stars’, Mercedes-Benz India was quoted as saying, “A date with a legend. It could be yours! Just answer our questions and you could win a chance to meet Boris Becker in Delhi, or win your child a pass to Boris Becker’s tennis clinic in Bangalore. Participate now.”
In order to participate in the Mercedes-Benz ‘Served with the Stars’ contest, one needs to visit the company’s Indian Facebook page. The contest is a brand awareness campaign for the yet-to-be launched GL-Class SUV, which is arguably one of the world’s most popular and iconic off-roading vehicles. The upcoming Mercedes-Benz GL-Class India spec model is expected to be powered with a 3.0 litre diesel power-mill that could produce peak power and torque output equations around 250 bhp and 640 Nm, respectively.
Mercedes-Benz India further added, “The perfect balance of raw power and finesse, Boris Becker and the all new Mercedes-Benz GL-Class. We bring you a unique opportunity to experience both. Ace our tennis trivia questions and tell us why Boris ‘Boom Boom’ Becker’s hard and fast pace of play reminds you of the Mercedes-Benz GL-Class.”