- ‘Proven Exclusivity’ is a globally benchmarked pre-owned car program. Mercedes-Benz Pre-owned cars program operates in 35 countries presently
- Clearly defined global criteria for vehicle evaluation, quality and warranty reinforces commitment towards customer satisfaction
- Announces 150+ units retail via Proven Exclusivity program since its inception in May 2010. Rollout across 04 locations in Phase 1; total 12 locations to offer Proven Exclusivity by December 2010
Mumbai: Mercedes-Benz today launched its global pre-owned car business for India: “Proven Exclusivity”. This program utilizes specific global benchmarks for vehicle evaluation, quality and warranty to offer Mercedes-Benz certified pre-owned cars to customers.
Dr. Wilfried Aulbur, Managing Director and CEO of Mercedes-Benz India elaborated: “Comprehensive evaluation and refurbishment criteria, scientific tools for audit and inspection as well as manufacturer backed warranty go into the making of a certified ‘Proven Exclusivity’ vehicle. The dream of owning a Mercedes-Benz thus becomes even more achievable. At the same time customers can also drive in their existing vehicles and drive out with their new Mercedes-Benz cars by utilizing the trade-in route under ‘Proven Exclusivity’”.
The pre-owned cars will be offered for sale through the authorized Mercedes-Benz dealerships where the customer will receive additional support in areas such as financing, documentation and delivery. Mercedes-Benz Pre-owned cars program has been in existence since 2009 and operates across 35 countries presently.
Mercedes-Benz as a brand and a company has enjoyed a very strong equity in the market. Its legendary build, quality and reliability as well as engineering and craftsmanship guarantes a favourable residual value and strong demand in the pre-owned car market. At the same time, for over 15 years with its presence in India, the company sold approx 30,000 vehicles thereby creating a significant potential for the Mercedes-Benz pre-owned car market in India. The pre-owned car market in India is estimated at approx 10-15% of current new car sales in 2010 and estimated to substantially grow for the next couple of years.
