In tandem with the Mercedes’ strategy of ‘Year of Excellence’, the German automotive brand has launched its sixth AMG vehicle in India on May 15, 2014. To further strengthen brand AMG in domestic market, Mercedes is now focusing on opening AMG Performance Centres in India to cater to the needs of AMG customers and provide more personified services to them. Followed by the Delhi launch, Mercedes launched new ML63 AMG in Bengaluru and also inducted its first ever AMG Performance Centre in Southern India in Bengaluru. The Bengaluru AMG Performance Centre is located at the Sundaram Motors, besides Bengaluru, Mercedes has also opened AMG Performance Centre in New Delhi and Mumbai.
The entire AMG range will be available exclusively at the AMG Performance Centre where customers can get to know the details of the vehicle and can also test drive AMG models. Customers can also get their AMG vehicles at these Performance Centres for the servicing of their cars.
Owners of AMG vehicles can also become a member of AMG Private Lounge which is an exquisite online community for the AMG owners. This gives them an opportunity to interact with the AMG owners across the globe and share with them their individual experiences of owing an AMG vehicle. Various activities to keep the members engaged include lifestyle events and driver training courses conducted across the globe. Through this community, AMG owners get a chance to exchange their opinions, experiences and techniques. AMG is the performance oriented brand of Mercedes that has yielded excellent results for the German luxury auto maker in all significant markets including India. Hence the company is reinforcing AMG brand in India by bringing in more and more AMG versions of its standard models. Year 2013 proved to be an excellent year for the company in domestic market in terms of sales and it eyes replicating its success in the current year too. Hopefully the new launches will help Mercedes to achieve its goal in current year also.
