Mercedes-Benz India to introduce Young Star Driving Programme

Wednesday 30 January 2013, 11:39 AM by

Mercedes-Benz India, the world renowned German luxury auto maker, is all set to introduce a range of experiential programmes, including the ‘Mercedes-Benz Performance Drive’. Reportedly, this initiative is targeted to the different consumer segments and will see the participation of several Mercedes-Benz prospective buyers.

Mercedes-Benz India to introduce Young Star Driving Programme |
Mercedes-Benz India to introduce ‘Young Star Driving Programme’

Industry experts believe that this move is a part of Mercedes-Benz’s expansion strategy, through which it is mulling towards grabbing the attention of domestic audience. This initiative is targeted to those auto enthusiasts who are looking forward to learn smart driving techniques. Reportedly, individuals aged between 15 and 25 can file their enrolments for either 1 or 2 year programme. The training will be provided on test tracks by the talented racing professionals.

Expressing his views on this programme, the Managing Director and Chief Executive Officer of Mercedes-Benz India, Eberhard Kern was quoted as saying, “Each of the three levels builds up on the other and would be a door opener to get into professional racing.” He further added that this initiative is absolutely free for few individuals as the auto company is trying to create a pool of young racing drivers in the near future.

With this programme, the auto maker is planning to train the Indian youth for DTM and Formula 1 circuits. This initiative of Mercedes-Benz will be jointly supported by the Federation of Motor Sports Clubs of India. According to sources, the top 12 drivers will be then asked to mark attendance in a 2-day program at the Buddh International Circuit, Greater Noida, wherein the authorities will monitor their racing skills. Among the 12 candidates, 3 will be then selected for an advanced training programme in Germany, which is then expected to be followed by a professional training course and eventually the masters in SLS AMG GT3 training programme.

Interestingly, for individuals over 25 years of age and regular-speed drivers, a number of activities will be offered by the auto maker to choose from. Among these activities, a large number of them will be targeted to provide an improved understanding of Sports Utility Vehicles (SUVs) to participants. Reportedly, at a cost of Rs. 20,000, this programme is offering a 1-day ‘Star off road SUV experience’ at the auto maker’s facility on an exclusive developed off road test track. The individuals will test their off-roading credentials and learn how to easily manoeuvre their powerful SUVs.

Along with this, in the ‘Star Track experience’ programme, the participants will be provided with an opportunity to test their skills at the Buddh international Circuit on a number of performance oriented AMG models. Industry experts believe that it will be designed like an F1 event, as the first day will be a qualifying round, which will be then followed by a training session for drivers that will instruct them for better cornering, braking and taxi rides.

Interestingly, Mercedes-Benz will also introduce international events for several auto aficionados. Reportedly, in these events, participants will be provided with an option to drive the flagship G wagon at natural terrain and obstacles, along with driving down a mountainside. The programme will also include a winter driving session close to the Arctic Circle in Arjeplog, Sweden, with some of the iconic AMG models of Mercedes-Benz. At last, individuals will embark on a world tour, which will be a 47-day road-trip, staring from Poland and going through Russia, Kazakhstan, China, Tibet, Nepal and Bhutan before flagging off in India.

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