Its difficult to keep Mercedes Benz out of conversation when you are discussing about luxury cars in the country. Known for all the right reasons, Mercedes Benz has reported impressive sales performance for the months between January to March this year. The carmaker has reportedly sold about 3,566 units which is about 40% growth as compared to the numbers in the same period last year. Inspired by the carefully curated "Live the Best" philosophy, this historic high growth achieved by Mercedes-Benz India underscores an improving customer sentiment and adiligent customer focused approach adopted by the brand.
Speaking more on the occassion, Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented, “The robust 40% growth along with other multiple sales records achieved in the first quarter of 2015, is a clear indication of our commitment to a strong customer focus. It also underlines the undisputed fact that, luxury car buyers across markets today increasingly prefer a Mercedes- Benz. We are glad to witness our ‘Live the Best’ philosophy yielding rich dividends and our objective of achieving a double digit growth moving in the right direction. Our product offensive across the spectrum, the value added services and finance programmes, the unique customer engagement initiatives have all been well appreciated, resulting in Mercedes-Benz’s best ever month, best ever quarter and even the best ever financial year. The result of these initiatives has been an inclusive growth for the brand in India in the first quarter itself, and validates our growth projection for the market. The success of the first quarter is stellar and inspires us to keep this momentum high for the remaining quarters.”
Commenting further Mr. Kern said, “Our growth in the first quarter is also significant as we had some of our key models, which are benchmark in their respective segments, under waitlist depending on various markets. The waitlisted models include the S-Class, the ML-Class, the GL-Class and the newly launched CLA-Class. It is our endeavour to cater to this increased demand and reduce the waiting period for these models.”
The recently launched C-Class was a big boost to the brand in acheiving the best sales figure for March. The high preference for the new C-Class sedan can be be linked to its close match to the E-Class sedan, which contributed significantly to the volumes in Q1 2015, and currently remains the highest sold luxury sedan in India. The high volume contribution from the sedans including the flagship S-Class was closely followed by the New Generation Cars which continued their high conquest rate with the addition of the CLA-Class in the portfolio. The GLA-Class in particular continued its high customer traction. The New Generation Cars’ popularity run was matched by the contribution from the luxury SUVs that also comprises the ML-Class and the GL-Class.
