Mercedes-Benz India has announced its strongest sales year ever (for 2015). Last year the German brand launched 15 products and inaugurated 15 dealerships. Mercedes-Benz sold 13,502 vehicles from January to December 2015, registering a growth 32 per cent. The company also witnessed a strong sales drive from the exclusive and top-end performance brand Mercedes-AMG and the Dream Cars portfolio, which grew by 54 per cent.
Roland Folger, Managing Director & CEO, Mercedes-Benz India commented, “Mercedes- Benz remains the clear choice of the progressive new customers and our continued success in India speaks for itself. Our success also underlines the impeccable trust we have gained in the hearts and minds of our discerning customers. Our unsurpassed product drive and the network expansion, supported by our comprehensive service and financial programmes, catapulted our growth despite unfavourable market conditions and a slowing economy. This growth gives us confidence for the future and hopefully with a stable business environment; we can expect the luxury segment growing steadily in the increasingly important Indian market.”
In 2015, Mercedes-Benz India also added 3 new products (GLA, CLA and the Mercedes- Maybach S 500) to its local production portfolio and doubled the production facility to become the country’s largest luxury car manufacturer. Folger further added, “We are happy to witness such a strong growth despite unexpected sales challenges faced in the key markets of Chennai and Delhi. Our efforts are not just limited to sales success or creating a memorable customer experience; but over the years, we have strived to create value to the society and work towards its sustainable development, at large. I am glad that our comprehensive strategy is paying off and we have been able to achieve what we set out for in the beginning of the year.”
