Mercedes-Benz India growth story continues in the month of May 2011

Wednesday 01 June 2011, 00:00 AM by Vikas Yogi

• Best ever May sales: Mercedes-Benz India sold 561 units thus recording a growth of 36% over May 2010 (May 2010: 411 units)

• Best Performance Period - January-May 2011: The company sold 3233 units posting a strong 60% growth compared to the same period in 2010 (January- May 2010: 2015 units)

• The C-Class along with the E-Class emerged as the volume drivers; SUV portfolio comprising M-Class & GL-Class recorded almost 200% growth in January-May 2011

Pune – Mercedes-Benz India continued its strong traction in the Indian luxury car market by clocking 561 units in May 2011, a growth of 36% compared to May 2010 (May 2010: 411). With this performance the company records an impressive 60% growth from the period of January- May 2011 compared to the same period previous year.

Driving this strong growth in May 2011 are the company’s best sellers, the C-Class that registered a 45% growth by clocking 314 units (May 2010: 216 units) and the flagship E-Class which grew by 14% at 130 units (May 2010:114 units).

In the period from January-May 2011, Mercedes-Benz India grew by an impressive 60% clocking 3233 units as compared to January-May 2010. Mercedes-Benz India’s sedan segment comprising C-Class, E-Class & the S-Class grew by 51% in the January-May 2011 period by registering sales of 2830 units (Jan-May 2010: 1873 units). The SUV segment comprising the M-Class and GL-Class also registered a growth of almost 200%. (Jan-May 2011: 344 units; Jan-May 2010: 117 units)

Mr. Debashis Mitra, Director- Marketing & Sales, Mercedes-Benz India commented, “Mercedes-Benz performed extremely well in both in the sedan segment as well as in the SUV segment. Our SUV’s are synonymous with performance, robustness and versatility, and the growing preference for our SUVs each month is a testimony of this fact. We will continue with our robust performance for the rest of 2011 and create new benchmarks.”

(All the above figures are Wholesale figures. Wholesale is a term that indicates the cars billed by the manufacturer - in this case Mercedes-Benz India to its dealerships).

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