Mercedes-Benz India announces a hike of 3 to 5 percent from mid-March

Mercedes-Benz India announces a hike of 3 to 5 percent from mid-March New Mercedes Benz
author image Rachit Hirani
Wednesday 02 March 2016, 15:12 PM

Mercedes-Benz India announced an upward revision of the price of its entire model range effective from March 15, 2016. The price increase would be between 3% and 5% depending on the model. The imposition of an ‘infrastructural cess’ as well as an additional ‘luxury tax’ announced in the Union Budget 2016, has negatively impacted the prices of the Mercedes-Benz model range.

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Roland Folger, Managing Director & CEO, Mercedes-Benz India stated, “Needless to mention, we were expecting some rationalization of the duty structure in the Union Budget, which could have benefited both the luxury car industry and the end customer in multiple ways. On the contrary, we now have the challenge of addressing additional taxation.”

In addition, a weakening currency coupled with rising input costs has been exerting significant pressure to the bottom-line. The combination of all these factors led Mercedes-Benz India to upwardly revise the prices of the entire model range.

“However, despite this price revision, our innovative and tailor-made financial offerings from Mercedes-Benz like STAR Agility, STAR Finance, STAR Lease and Corporate STAR Lease are specially designed for our discerning customers to drive home their dream Mercedes. These unique solutions provide a benchmark value proposition, enabling a hassle free purchase. Similarly, our service programmes like STAR Ease, STAR Care, STAR Care Plus and On Road Assistance programmes further elevate the customer’s overall ownership experience and make it very much affordable.” Mr. Folger further added.

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