Mercedes-Benz GL-Class gets a price cut of Rs. 5 lakh; starts assembling in India

Mercedes-Benz GL-Class gets a price cut of Rs. 5 lakh; starts assembling in India New Mercedes Benz GL
author image CarTrade Editorial Team
Tuesday 27 August 2013, 12:00 PM

German car maker, Mercedes-Benz India has announced that the production of its GL-Class model has started in the Chakan facility, owing to which it has cut the price of this Sports Utility Vehicle (SUV) model by Rs. 5 lakh. In an official statement, the luxury car manufacturer told "Mercedes-Benz India today achieved the distinction of becoming the only market to start the production of the second generation GL-Class full-size luxury SUV, outside Mercedes-Benz's SUV plant in Tuscaloosa, USA."

Furthermore, Eberhard Kern, the Managing Director of Mercedes-Benz India was quoted as saying, "Local production of the GL-Class will provide immense value addition and benefits to our valued customers in the form of easier production availability and flexible production scheduling."

Mercedes-Benz GL-Class gets a price cut of Rs. 5 lakh; starts assembling in Indi

Kern further added that the parent company Daimler, sees India as a prominent growth market and with the assembling of GL-Class in India, it further establishes the long-term commitment and focus of the brand with three pointed star in India. It must be noted that the GL-Class was launched in the Indian market in May 2013 with a price tag of Rs. 77.5 lakh (ex-showroom), which has now been lowered to Rs. 72.58 lakh (ex-showroom). The decision taken by the company to locally assemble the GL-Class has brought a significant change in terms its pricing. Mercedes-Benz currently assembles C-Class, E-Class, S-Class and M-Class in India, and is expected to assemble more models like A-Class and B-Class at the Chakan unit.

Mercedes-Benz GL-Class gets a price cut of Rs. 5 lakh; starts assembling

The company is aiming to increase its output at this facility by investing a sum of Rs. 250 crore, in order to meet the expected production figure of 20,000 units by 2014. India has always been on the radar of luxury car makers, owing to its vast growth potential and this fact seems evident with the company announcing to locally produce GL-Class. This decision of Mercedes-Benz sums up its strategy regarding the current line-up of cars in the country. Over the recent months, the company has introduced various models to strengthen its position in India and this strategy has worked quite well for it. During the second quarter of the current year, Mercedes-Benz India registered an increase by 32.3 per cent in its sales with 1,756 units as compared to last year's performance of 1327 units in the same quarter.

In the meanwhile, the luxury car manufacturer has showed a strong performance in India by overtaking its German counterparts to become the leading luxury car maker during the month of July 2013. As seen by Industry experts, new models like A-Class, B-class and GL-Class have been instrumental in deriving the increase in sales for the company.

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