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      Mercedes-Benz 'Circle Elite' bespoke programme announced for Indian customers

      Nikhil Puthran

      Nikhil Puthran


      Mercedes-Benz has announced a bespoke programme for its customers – called the ‘Mercedes-Benz Circle Elite’ to further strengthen its foothold in the Indian market. Mercedes-Benz customers can access a range of benefits and privileges by just dialing a hotline number. All 2018 Mercedes-Benz customers are automatically enrolled in the programme at no additional cost and can benefit from their association with Mercedes-Benz, thereby also matching their lifestyles and aspirations.

      The ‘Mercedes-Benz Circle Elite’ programme has tie-ups with leading lifestyle and luxury brands in the spheres of hospitality, entertainment, travel, sports, healthcare and more. The programme offers exclusive dining options which has been designed for customers, along with discounts and other benefits across 100 premium restaurants throughout the country. It also offers getaway offers at more than 45 exotic properties across the country along with complimentary Golf lessons for customers as well as their families, along with an option to choose from top Golf courses across the country.

      Additionally, the programme also allows customers to call on the hotline number to book slots across global RSVP events and also avail travel assistance such as inoculation and visa requirement information and medical assistance such as telephone medical advice across the globe. Moreover, Mercedes-Benz customers can also avail benefits from luxury and lifestyle events and electronic categories. The move is further expected to strengthen the brand’s bonding with its Indian customers.