Global favorite German carmaker Mercedes Benz has been popular choice in the luxury car segment. The company achieves a new milestone with 500,000th passenger car being rolled out from its production plant in Daimler’s Sino-German production joint-venture Beijing Benz Automotive Co., Ltd. (BBAC). The feat is indeed special as the numbers have been achieved in one of the most potential automotive market i.e. China.
Speaking more on the occasion, Hubertus Troska, Member of the Board of Management of Daimler AG responsible for Greater China, said, “Continuous investment in localization is one of our key growth drivers for Mercedes-Benz’s future in China, and it is clear proof of our confidence in and dedication to this strategically important market. Going forward, we are determined to pick up the pace even more as we just signed a one billion Euro agreement with our partner for the localization of further compact car models. BBAC is undoubtedly on its path to become the largest Mercedes-Benz passenger car plant worldwide.”
The BBAC has been one of the most successful venture between Daimler and china based BAIC Motor. The collaboration dates back to 2006 when they first started off with car production and then later-on shifted off to engines in 2013. Moreover, the group expects the numbers to further rise to a bigger number as the production capacities are likely to reach beyond 200,000 units. Speaking more on the occasion, Frank Deiss, President and CEO of BBAC, said, “Built in China, for China – this philosophy has been the vital driving factor of our success in the past, and will continue to be so in the future. Reaching the half-million mark is just our latest achievement, and we certainly won’t stop there. Obviously we have followed, as part of Mercedes-Benz’s global production network, our worldwide acknowledged standards and processes for each and every one of these units, to deliver our customers the best products.”
