It has already been revealed in the media that Mercedes-Benz A-Class would be officially launched in India on May 30, 2013. However, it appears as though the company aims to generate additional excitement by previewing the new vehicle to select audiences at a few Mercedes-Benz India showrooms, prior to the launch. The first of these previews was held at dealership Shaman Wheels in Mumbai on May 5, as per sources at Team bhp.
Similar to other Mercedes-Benz India launches, the new A-Class would also be available in the country as Completely Built Units (CBUs). The vehicle would also be sporting an AMG body kit that would help enhance the appearance of the car. Through the launch of this car and other new models in the future, Mercedes-Benz India is attempting to regain ground in the premium car segment, which has been lost to German counterparts Audi and BMW.
The A-Class would be getting two engine variants, one of which is the A180 petrol and the other is the A180 CDI diesel. Its petrol version would be fitted with a 1.6 litre engine that would churn out a maximum power of 121 bhp. In comparison the A180 CDI would get a 1.5 litre diesel engine that generates 108 bhp of peak power. Though these power output figures are not very high for a sedan, they would definitely ensure that driving a hatchback such as A-Class would be a lot of fun with these engines. In addition, the engines will be mated to 7-speed DCT (Dual Clutch Transmission) systems with paddle shifts. Safety features such as 7 airbags, Anti- Lock Braking system (ABS), Electronic Stability Program (ESP), acceleration skid control, adaptive brake lights, attention assist, tyre pressure loss warning and others would be fitted in the vehicle.
The new hatchback from Mercedes-Benz India would be priced upwards of Rs. 20 lakh. At this price, it would also be at the same level as some D-Segment sedans. In terms of luxurious hatches this car has been suitably placed against the upcoming BMW 1 Series and Audi A3. Additionally, Mercedes also has the first mover advantage over the other two, which should help the company gain a substantial lead over its rivals.