The country’s largest car maker Maruti Suzuki, which currently accounts for about 50 percent car sales in its domestic market, stated that its market share may witness a decrease in the next fiscal. According to company, capacity constraints have made it very difficult for it to meet the demand for its cars in India, while the overall industry-wide sales is continuously rising. Maruti’s strong hold in the Indian market has been threatened by the entry of global auto-biggies like Toyota, Nissan and Volkswagen in the volume driven small car segment.
Mr. S Nakanishi, Maruti Suzuki MD, had said in a recent statement, “If there is an exponential growth in the Indian car market next fiscal year, we may see a dip in our market share. We have plans to maintain the current market share if the domestic car market develops to around 40-50 lakh cars by 2015. If it goes beyond 60 lakh units-a-year, we may face difficulty in keeping this high share.”
However, in order to keep its share intact in the Indian market, the company is aggressively enhancing its production capacity. Maruti India is setting-up a new plant at its Manesar facility which will take its total annual manufacturing capacity to 14.5 lakh units from existing 12 lakh units per annum, by year 2012.
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