Maruti to open 16 new brand centres across India

Tuesday 11 March 2014, 13:14 PM by

In a bid to boost its image in the domestic market, India’s largest car maker, Maruti Suzuki India is planning on setting up 16 new brand centres scattered in major cities of the country. Maruti Suzuki India has a brand centre in Vasant Kunj , New Delhi based on which the upcoming brand centres will be built. The company will showcase its upcoming cars and latest technologies at these brand centres.

Maruti to open 16 new brand centres across India |
Maruti to open 16 new brand centres across India

A source close to the development revealed that MSI will not process any commercial transactions at these boutique showrooms, instead the company aims at interacting directly with the customers through these brand centres to create a positive brand image.

The company has spent Rs 50 crore to Rs 60 crore in the purchase of properties located in posh areas of various major cities in India including Kolkata, Jaipur, Indore, Chennai, Bangalore, Chandigarh and Kochi.

Maruti kick started year 2014 with the launch of its new B segment hatchback Celerio at the 12th edition of Auto Expo held in Greater Noida in the month of February. In the coming months the car maker will roll out more cars including the new Ciaz sedan which will be replacing Maruti SX4 sedan in the C segment. Upgrades of Maruti Swift hatchback and Maruti Swift Dzire are also expected to be launched by the festive season.

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