Maruti Suzuki YL1 features to attract prospective buyers

Tuesday 24 December 2013, 18:07 PM by

Maruti Suzuki has maintained its presence in sedan segment with Swift DZire and SX4. Swift DZire is one of the best selling vehicles of the auto maker, but in contrast, SX4 has not been able to put on a good show in the market. Since its launch in the country, SX4 has received many updates in its design and engine. This sedan is available in three fuel options, namely petrol, diesel and CNG, but despite of this, it has not been able to perform well on expectations of domestic buyers. And falling sales figures suggest the same thing. Furthermore, its price ranges between Rs. 7.31 lakh and Rs. 9.84 lakh, which is not totally justified when compared to rival products in a similar price range. As a result, this sedan has lost huge grounds to its competitors in the market.

Maruti Suzuki YL1 features to attract prospective buyers  |
Maruti Suzuki YL1 features to attract prospective buyers

Therefore, there are rumours that Maruti Suzuki is planning to replace SX4 with its upcoming YL1 vehicle. However, this is just a prediction as company officials have not yet announced any such thing. Notably, the young Indian buyers didn't seem to be thoroughly convinced by SX4. Especially, broad overall design of the car is being overlooked by customers who want something edgy and sporty. With this respect, the YL1 model will become all the more important for the company. There are three main attributes that can be discussed in relevance to the upcoming Maruti Suzuki YL1, namely looks, performance and company's legacy.

It is widely said that Maruti Suzuki is the name to reckon with, in the Indian automobile market. The company is a true leader and delivers what customers want. As such, the auto maker shares a long significant history in introducing cars that Indian buyers have appreciated and cherished for long. Models offered by Maruti Suzuki are high on fuel economy and low on the retail price. These two factors have contributed much to the company's overwhelming success in the country.

Maruti Suzuki has a very strong network of dealers and service stations to ensure optimum customer satisfaction. It has produced all kinds of cars starting from hatchbacks to SUVs (Sports Utility Vehicles). Products like Alto 800, WagonR and Swift have got tremendous response from domestic customers. However, one must appreciate that a lot has changed in the auto sector since last couple of years as companies like Hyundai and Honda are now giving a tough competition to Maruti Suzuki.

For any auto company to prosper, everything eventually boils down to the success of new launches. In this regard, YL1 becomes all the more important for Maruti Suzuki. As such, it would definitely like this upcoming vehicle to be a segment leader. A growing conscience indicates that the auto maker would like to plug all loop holes to ensure a thrilling success. Starting from initial developments to ultimate marketing, the company would like to see everything at the right place. Certainly, it would not be wrong to say that the legacy of Maruti Suzuki will follow with YL1.

Maruti Suzuki YL1 features to attract prospective buyers

The upcoming sedan is likely to come with refined exteriors and interiors to make an impression from the very word 'go'. However, it is still unclear that whether the company would give away a high ground clearance or incorporate a low stance as shown at Shanghai Motor Show (Authentics concept). The dimensions of this sedan are likely to be increased when compared to SX4, in order to ensure more space and comfort. Interiors would be reworked too with the addition of a number of highly sought after features. This upcoming sedan is likely to boast of various active and passive safety features, including Anti-lock Braking System (ABS) with Electronic Brake-force Distribution (EBD).

With regards to performance, YL1 is likely to get both, petrol and diesel fuel options. The petrol version is expected to get a 1.4-litre K-Series engine while the diesel variant is more like to get a 1.3-litre Fiat Multijet turbo powertrain. To conclude, YL1 will be a test of character for Maruti Suzuki. So, it would be even more interesting to watch out for the performance of this car in the Indian market, post launch. The auto company is likely to showcase this car at the upcoming Auto Expo 2014.

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